LeadQuizzes
Generate 5x more leads with AI-powered quizzes, scoring, and CRM sync.
Industry
MarTech / Lead Generation
Business Type
B2B SaaS
Duration
~12 weeks
Year
2023
Services
Full-Stack Development, Platform Engineering, Backend Architecture, Cloud Infrastructure (AWS)
Tech Stack
Next.js · NestJS · PostgreSQL · AWS
Client Overview
About the Project
LeadQuizzes is the #1 quiz maker for marketers — a B2B SaaS platform trusted by 11,500+ businesses worldwide to build AI-powered quizzes, surveys, forms, and calculators that capture leads, score prospects automatically, and sync qualified leads to 100+ CRMs and marketing tools including HubSpot, ActiveCampaign, Mailchimp, Salesforce, and Klaviyo.
The platform has generated measurable outcomes for its customers: Neil Patel increased website lead capture by 500%, Goth Rider generated 75,813 eCommerce leads, and Yazamo scaled to $720K/year in revenue using LeadQuizzes' quiz funnel approach. Plans start at $13/month with a 14-day free trial.
SaaSify Labs delivered full-stack platform development for LeadQuizzes — built on Next.js, NestJS, and PostgreSQL on AWS — shipping in ~12 weeks in 2023.
The Challenge
What Problem We Solved
Static lead capture forms were delivering sub-5% conversion rates for marketers, with no ability to segment, score, or qualify leads before they hit a CRM — leaving sales teams to manually sift through unqualified contacts.
LeadQuizzes needed a scalable, high-performance platform that could support thousands of businesses building and running quiz funnels simultaneously, with real-time lead scoring, conditional logic branching, and native CRM integrations — all without requiring any coding.
What We Built
Core Features Delivered
AI Quiz Builder
Describe your goals and the AI generates complete quizzes with questions, scoring logic, and outcome pages in minutes.
Lead Scoring & Qualification
Automatically score respondents based on answers so sales teams know who's hot before they hit the inbox.
CRM & Email Integrations
Native connections to HubSpot, ActiveCampaign, Salesforce, Mailchimp, Klaviyo, and 1,000+ tools via Zapier.
Real-Time Analytics & A/B Testing
Track completions, drop-offs, and audience segments in real time, with A/B testing to optimize conversion rates.
Product Screens
The Product in Action
The Impact
Before & After
Area
Before SaaSify
After SaaSify
Lead capture
Static forms converting under 5% of website visitors with no lead qualification
AI-powered quiz funnels capturing up to 500% more leads with automatic scoring
Lead quality
Sales teams manually sorting unqualified contacts with no pre-qualification data
Every lead arrives pre-scored and pre-segmented based on quiz answers
CRM sync
Manual lead export and import between quiz tools and CRM platforms
Native real-time sync to 100+ CRMs and email tools including HubSpot and Salesforce
How We Built It
Our Development Process
Discovery & Platform Architecture
Designed the multi-tenant quiz builder architecture to support thousands of simultaneous users building and running quiz funnels.
UI/UX Design
Designed the no-code quiz builder interface, analytics dashboard, and CRM integration flows.
Backend & AI Integration
Built the NestJS/PostgreSQL backend with AI quiz generation, lead scoring engine, and real-time analytics.
Frontend & Integration Engine
Built the Next.js frontend and the native CRM/email integration layer supporting 100+ tools.
QA & Launch
Load-tested the platform for multi-tenant scale and deployed on AWS.
The Results
What We Achieved Together
11,500+
Businesses using LeadQuizzes worldwide
500%
More leads captured vs. static forms (Neil Patel case study)
75,813
eCommerce leads generated (Goth Rider case study)
$720K/yr
Agency revenue built on LeadQuizzes funnels (Yazamo)
SaaSify Labs built a modern, scalable platform with outstanding performance and an intuitive user experience. Their professionalism and technical expertise made them an exceptional technology partner.
Adil B.
Founder & CEO, LeadQuizzes
How we helped
Services Behind This Project
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