Houze Hookup
3x More Clicks. 10x Less Boring. Swipe your way home.
Industry
PropTech
Business Type
B2C Consumer App
Duration
~20 weeks
Year
2023
Services
UI/UX Design, Full-Stack Mobile Development, iOS & Android (React Native, Swift, Kotlin), Cloud Infrastructure (AWS)
Tech Stack
React Native · Node.js · PostgreSQL · AWS
Client Overview
About the Project
Houze Hookup is a real estate discovery mobile app that reimagines property search through a swipe-based, social-media-inspired interface — letting users browse, save, and fall in love with properties the same way they consume content on TikTok or Instagram, instead of scrolling through static listing pages.
The app targets property seekers who find traditional real estate platforms visually dull and cognitively overwhelming, replacing dense listing grids with an engaging, swipe-driven experience that makes discovery fast and enjoyable.
SaaSify Labs delivered UI/UX design and full-stack mobile development for Houze Hookup — built on React Native with a Node.js/PostgreSQL/AWS backend — shipping the platform in 5 months in 2023.
The Challenge
What Problem We Solved
Traditional real estate platforms like Zillow and Realtor.com were built around search filters and list views — functional, but completely at odds with how people actually browse and fall in love with things online in the age of TikTok and Instagram.
The client needed a property discovery experience that felt as engaging as social media — swipe-based, visually rich, and fast — while still surfacing the property details buyers actually care about.
What We Built
Core Features Delivered
Swipe-Based Discovery
Users swipe through properties like social media content — right to save, left to skip, instantly engaging.
Save & Shortlist
Saved properties are collected into a personal shortlist for easy comparison and revisiting.
Rich Visual Listings
Properties are presented with full-screen visuals and key details front and center — no dense filter grids.
Smart Match Alerts
Users get notified when new properties matching their saved preferences hit the market.
Product Screens
The Product in Action
The Impact
Before & After
Area
Before SaaSify
After SaaSify
Property discovery
Static filter grids and list views made browsing properties tedious and overwhelming
Swipe-based discovery that feels as engaging as scrolling social media
User engagement
Low click-through and short session times on traditional real estate platforms
3x more property clicks with a visually immersive experience
Shortlisting
No intuitive way to save and revisit properties while browsing
One-swipe saving into a personal shortlist with smart match alerts
How We Built It
Our Development Process
Discovery & UX Strategy
Mapped the gap between how people browse social media vs. how they currently search for properties, to define the swipe-first UX model.
UI/UX Design
Designed a visually immersive, swipe-based property discovery interface inspired by social media content consumption.
Backend & Listings Engine
Built the Node.js/PostgreSQL backend powering property listings, user preferences, and smart match logic.
Mobile App Development
Built the React Native app with native iOS (Swift) and Android (Kotlin) performance optimizations for smooth swipe interactions.
QA & Launch
Tested swipe performance, match logic, and cross-platform rendering before deploying on AWS.
The Results
What We Achieved Together
3x
More property clicks vs. traditional listing platforms
5 months
From kickoff to delivery
~65%
Longer sessions vs. filter search
iOS + Android
Cross-platform delivery with native performance
SaaSify Labs helped us completely rethink how people discover real estate online. We wanted an experience that felt as engaging as social media while making property search fast and intuitive. They delivered a polished platform with smooth swipe interactions, an excellent user experience, and the performance we needed to scale. Their team was proactive, creative, and a pleasure to work with throughout the project.
Michael C.
Founder, Houze Hookup
How we helped
Services Behind This Project
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